Angielsko-polski słownik potocznego języka businessu Copyright by Wydawnictwo HaraldG (aut. Bożena Hoszowska)

(n) promotional material sent by direct mail, usually accompanied by a letter which may be personalized (i.e. with the name of a particular person written on it) ~- materiały reklamowe wysyłane pocztą, zwykle z listem zaadresowanym do danej osoby
We are using various sorts of mail-out and throwaways in the promotion of our products.